Losing weight is only half the story. Plenty gives you one simple protein goal each day, and gentle help to actually reach it.
Based on research (1.2 to 1.6 g/kg). Not medical advice.
On most days, you’re about 42g short
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That is it. One number, tuned to you, grounded in published research. Not a medical prescription, just a practical target.
A plain-English look at what the research actually says.
When you lose weight quickly, a meaningful share of it can come from lean tissue, the muscle that keeps you strong, steady on your feet, and able to lift the grocery bags. On GLP-1 medications, studies have measured lean mass making up roughly a quarter to nearly half of total weight lost.
The same appetite signal that helps the weight come off also makes it easy to eat far less protein than your body needs. Trials have shown daily intake falling by a third or more once medication starts. Without a gentle target, most people land well below what protects muscle.
During a calorie deficit, eating roughly 1.2 to 1.6 grams of protein per kilogram of body weight is associated with keeping more lean mass while still losing fat. That is the range Plenty uses to set your daily goal, scaled to you.
Lean mass burns more energy at rest than fat does. Holding onto it now means an easier time keeping the weight off later, when appetite returns and life goes back to normal. Strength today is freedom tomorrow.
Plenty turns all of this into one small daily number, and a few taps.
Find my protein goalEducational only. Not medical advice. Talk to your clinician about your care.